How do I manage my campaigns?

When your campaign has been set up with the posts you’d like to track, you can choose between two reporting options:

• People – This is people based reporting, which looks at the discrete number of people who have seen, commented or reacted on at least one post in a campaign.
• Engagement – This is action based reporting, and is summed up by the Seen by, Comments and Reactions for each post within a campaign.